In 1971, Gainsbourg made a concept album called 'Histoire De Melody Nelson' detailing the doomed love affair between a drunken letch and the young girl he becomes obsessed with (who he first meets by hitting her on her bicycle with his Rolls-Royce); he promoted it with a half-hour TV special in France where he made little chromakey-heavy music videos for each track. Again, this was 1971. Ahh Serge, always on the vanguard.
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