"A new poll suggests Canadians are not impressed by Conservative party TV ads that attempt to discredit new Liberal Leader Stephane Dion.
The survey by Decima Research found that 38 per cent of respondents — out of a sample of more than 1,000 — recalled seeing the attack ads.
But among the 388 Canadians who remember watching the unusual, non-election-period political advertising, 59 per cent said the ads were unfair in how they described Dion. Only 22 per cent felt the ads were fair." (italics mine)
Note to the bullies at the ad agency who put these amateur attack ads together... it was probably a bad idea to allow your target to use the word 'unfair' repeatedly throughout your unfair commercial. It's like a subliminal message that you use against yourself. It may help to explain your unexpected, unflattering poll results.